Blockchain-Based App Gives Firms an Alternative to Pricey Online Ads

A blockchain based social network says it offers much-needed solutions to problems facing businesses and consumers in the retail sector.

According to Sessia, too many projects are struggling to preserve their profit margins because of the highly competitive, expensive nature of online advertising. Its app, which is available for Android and iOS devices, provides businesses with a way of reaching out to shoppers directly eliminating the need for a middleman. Sessia also offers an easy-to-use e-shop builder that gives offline companies the chance to quickly start selling their wares online.

The team notes that there are benefits for consumers. A loyalty program enables them to earn rewards whenever they can make a purchase, and the Sessia app makes it easy to discover new products and compelling offers, the company adds. Better still, they can also access trustworthy reviews written by their friends and other members of the community. By bringing a loyalty program and social network together in one place, Sessia says its goal is to create a fun, viral experience.

According to Sessia, there is plenty of untapped potential when it comes to loyalty. Many businesses are reluctant to engage in the schemes offered by some mainstream agencies because they are overpriced and lack efficiency. Despite this, research shows that 74% of consumers prefer shopping with brands that have a compelling loyalty program and on average, those who are members of such schemes spend $42 more.

Sessia says its motivation is to preserve customer loyalty by incentivizing shoppers through cashback. The company has specially created a cryptocurrency known as kicks, which retailers can purchase. From here, they can decide how much cashback they want to award for each product or service sold. There are no further expenses that the merchant needs to take into account, as Sessia takes a small commission when the kicks are transferred to the shopper.

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