An event is taking place in Times Square for Non-Fungible tokens. While most of the companies were start-ups, the 2 organizations to attend having hundreds of fans all over the world was NBA and NFL.
Adrienne O’Keeffe, associate vice president of NBA, and Sophie Gage, counsel at the NFL Player’s Association, joined a panel to discuss the value of blockchain technology for big brands.
NBA has experimented with both public and private blockchains, each with its own pros and cons. Public blockchains allow more freedom and greater engagement at the expense of control. Private blockchains give you greater control, but you trade freedom and engagement for it. Many NBA and NFL players are into Blockchain and Crypto.